Al Di Meola and his guitar posing for the High End Munich. (Image Credit: High End Society)
Al Di Meola and his guitar posing for the High End Munich. (Image Credit: High End Society)

Guitar legend becomes brand ambassador of trade show

Al Di Meola Becomes Face of High End Audio Show 2023

Famous guitar player Al Di Meola steps into the spotlight as the 2023 brand ambassador for the world's leading hi-fi trade show, the High End Munich.

The 2023 High End Show has a new brand ambassador, Al Di Meola. He succeeds Alan Parsons, who had the same position in 2022. With this, the organizer, the German High End Society, wants to continue connecting the message of the renowned audio show with a well-known musician. From May 18 to 21, 2023, the High End Audio Show will once again be held as usual at the MOC Munich, Germany, where it is said to become a vibrant center for high-quality audio technology.

"By signing up Al Di Meola, we have again succeeded in enlisting a world-class artist as a testimonial for the High End", states Stefan Dreischärf, managing director of the organizer. "Di Meola is an excellent, passionate musician, making him a perfect fit for our audio show, which is all about enthusiasm for top-notch, authentic sound." The American with Italian roots is considered one of the best guitarists and a great jazz personality. Al Di Meola will attend the official press conference of the High End 2023, as well as hold an autograph session for his fans.

With over 40 years of stage experience, Al Di Meola still regularly tours around the world. He lives in New Jersey with his wife, where he is also involved in social projects, among other things.

Dates of the High End Audio Show 2023: Takes place May 18 to 21, 2023 at the MOC Event Center Munich, Lilienthalallee 40, 80393 Munich, Germany

Opening hours: Thursday + Friday: 10am to 6pm, only for trade visitors, Saturday: 10am to 6pm, Sunday: 10am to 4pm


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