MAGAZINE
The leading international audio show High End will again gather manufacturers and music lovers from all over the world in Munich, Germany, after it had to take a break for two years. According to the organizer – the HIGH END SOCIETY Service GmbH – up to 500 companies from about 40 countries are expected to travel to the show as exhibitors. This is said to make High End 2022 comparable in size to the last edition in 2019. "People want to meet up ‘face-to-face’ again and can’t wait to finally experience products in person after being separated for so long,” states Stefan Dreischärf, Managing Director of the HIGH END SOCIETY Service GmbH. "They haven’t just missed the business side of things but also, and in particular, the personal contact".
In order to emphasize the relevance of the High End for the hi-fi industry itself, there is also a change in the schedule of the event: for the first time, the first two days – i.e. Thursday the 19th and Friday the 20th. – are pure trade visitor days. In addition to reduced time pressure, this is also intended to improve competition, customer acquisition, market exploration, media attention and more, as well as to ensure a better distribution of visitor flows. Saturday and Sunday remain show days for the general public, where all hi-fi fans and music enthusiasts can explore the audio show, including expert lectures, product presentations, opportunities to try out components for themselves and more.
The High End 2022 ambassador is Alan Parsons, who was originally supposed to fulfill this role for the cancelled trade show in 2020. “Alan Parsons personifies the connection between music and technology like no other,” says Stefan Dreischärf. “With his superb recording technology, he is extraordinarily successful at bringing the magic of his compositions to our living rooms.”
As already planned for the canceled 2021 edition, the new supplier trade show "IPS – International Parts + Supply" will take place parallel to the first two days of High End 2022 in a separate area at the MOC. As a supplement to the High End, the trade fair offers a platform for contact between manufacturers of supply parts for the hi-fi industry and their customers.
In order to guarantee a smooth organization of the show, the High End 2022 is planned with an appropriate hygiene concept. In addition to limited capacities, this includes, among other things, an increased minimum size of the exhibition stands, wider aisles and marked routes. All participants and visitors must also register online in advance.
On the two trade visitor days (May 19 and 20) and on Saturday (May 21), the trade show will be held from 10 am to 6 pm each day, and on Sunday (May 22) from 10 am to 4 pm; the venue is the MOC Munich, Lilienthalallee 40 in 80939 Munich, Germany.
Further information as well as tickets are available via: https://www.highendsociety.de/high-end-44.html
