MAGAZINE
From September 9 to 12, 2021, the 39th High End in Munich aims to once again cater to the topics of excellent music reproduction, inspiring listening pleasure and masterful audio technology. For years, High End has been regarded as the world's leading audio show, where the big names of the industry as well as the smaller, owner-managed companies find their ideal presentation platform. This is the place in which business relationships are forged, networks expanded and expert exchanges held. The international audio show would like to further expand its immense importance for the B2B sector after the global standstill of trade shows. "The second trade visitor day has attracted a consistently positive response" says Stefan Dreischärf, Managing Director of High End Society Service GmbH. "We are very pleased about this situation and will do everything that we can to ensure that the HIGH END can take place in extremely safe conditions." Of course, Dreischärf regrets that he will probably not be able to accept all registrations. Similarly to the previous years, he will now have to put all further requests on the waiting list.
The new date in September is supposed to bring a high degree of reliability for planning, which is particularly important for exhibitors and visitors from abroad. At the present time, it is becoming apparent that possibilities for global travel will still be limited in early summer. Valuable time can be gained over the summer months for progressing the global immunization through vaccinations and thus containment of the pandemic. The numerous opportunities for testing gives the organizer confidence that events with large numbers of participants will be safe and possible at this time. Of course, a reliable and flexible hygiene concept that can be adapted to changing circumstances at any time has also been developed.
